Sally is an established employer branding and recruitment marketing specialist, with a vast number of years and knowledge of the graduate life cycle.

Currently working at British American Tobacco in Singapore, developing and defining the talent brand and social media agenda for both experienced and graduate hiring for Australasia and Singapore. Starting out in London and working at a variety of advertising agencies along with some time in regional and trade media, then into recruitment process outsourcing, moving to Singapore in 2011. Outside of work she enjoys spending time with her family and friends and making the most of seeing as much of the region as possible. Running is a current passion and making Mindfulness an active part of her day routine.

Anna Fourie – Vice-Chair

As the APAC University Staffing Consultant for Microsoft, Anna leads Microsoft’s graduate hiring and intern programmes across Asia Pacific.

Prior to her relocation to Singapore, she gained her experience in the UK and Australia within recruitment (graduate), outplacement, coaching and training. Her free time is dedicated to her family and pursuing their shared passion of sailing and travelling, experiencing new countries and cultures.

Gemma Hudson – Membership & Content

Gemma is a passionate early talent professional with over 12 years’ experience in HR and graduate talent in the APAC region.

Currently leading Intern and Early Talent Acquisition in APJ for SAP, Gemma previously led Deloitte’s intern and graduate hiring in Australia. She has previously been a committee member and Director of the Australian Association of Graduate Employers (AAGE) and writes content for early talent professionals when time permits.

Outside of work, Gemma is a mum of two young boys and loves drinking good coffee and wine (not necessarily in that order!).

Emma Lang – Committee Member

Emma is an Employer Brand and Marketing Specialist with over 10 years of agency and in-house experience from across the UK, EMEA and APAC.

Emma, CEO and Founder of Empower EB, works and advises on employer brand strategies and execution across, her skills lie in identifying and developing a compelling employer value proposition and then engaging talent through targeted communications and engagement activities. She is passionate about driving forward and executing employer brand campaigns whilst developing effective and innovative talent attraction strategies, providing the best candidate application experience and proven ROI.

Sufiartie Sudyono – Events

Sufie is constantly on the lookout for high potential young talents in Southeast Asia as a recruiter for the APAC University Staffing Consultant in Microsoft.

With a focus on university relations, she is responsible for planning out the engagement strategies with universities and student organisations in the region. Her passion for youth development, community work and travelling has encouraged Sufie to trot across most of Europe and Asia in pursuit of travelling opportunities for a cause. She also enjoys hiking, mountain climbing and being close to nature.

Alvin Lim – Treasurer

Alvin is passionate about data analytics, tech and people.

In his current role at Maximum, Alvin works closely with Fortune 500 senior leaders from HR (L&OD, Talent Management), Recruitment, Strategic Communications, Marketing and other business units on EVP strategy, research and digital transformation work, that addresses recruitment pain points and ultimately delivers a quality candidate experience. A true T-shaped consulting professional, Alvin's diverse experiences include business process improvement, financial reporting & analysis, and he has led various teams to implement full-stack ERP and CRM tech. Prior to relocating to Singapore, Alvin was based in Sydney and Melbourne where he worked as a management accountant and business analyst, and founded a Sydney-based e-commerce startup. In his spare time, he enjoys cooking, playing the bass guitar, road cycling, reading and photography. He also loves tinkering with all things tech from bicycles to computers.



Maximum is the leading employer marketing agency in Asia with full-service offices in Hong Kong, Shanghai and Singapore. We specialise in employer branding, talent attraction and employee engagement. This means we support forward-looking employers through every phase of the employment lifecycle. From EVP development to state-of-the-art career websites, from traditional print ads (yes, they still exist) to groundbreaking social recruitment strategies, from pinpoint-accuracy in online targeting to big-splash outdoor campaigns, from onboarding programmes to ongoing relationships with experienced alumni. Maximum was founded in Europe and we’ve been in Asia since 2007. With a strong team of 70 employer marketing specialists, of which more than half are in Asia, Maximum is the leading employer marketing agency in this region.