Demystifying Campus Recruitment in China

Let’s Talk – Demystifying Campus Recruitment in China

  • Date— Monday, 17 June 2019
  • Location— Mastercard Innovation Showcase @ 3 Fraser Street, DUO Tower, Level 16, Singapore 189352
  • Time— 5.30pm – 8.00pm

Are you recruiting in China?

If you joined our Conference earlier this year, you should remember Emile from Maximum who shared an insightful media campaign case study with some practical steps to building a powerful employer brand on campus.

Keeping in line with this year’s theme on Early Talent, Maximum and Mastercard came together to host a power-packed programme focussing especially on graduate recruitment in China. This session uncovered the latest hot button topics and research on early talent in China (who they are, what they want, where they are and when to recruit them), followed by more case studies from Maximum on how to recruit them. Attendees were also treated to a special introduction to WeChat and how significant a role it has in the industry today.

Sonya Rosendorff from Mastercard shared some on-ground and digital learnings from their most recent digital Intern campaign in China, and talked about her experiences representing Mastercard with the companies and universities there.

Last but not least, we had 3 early talent guests on our Q&A panel who joined us to share their opinions on recruitment practices and their experiences in an international company.


5 Key Things to Know for Recruiting in China

(*Slides courtesy of Maximum)

Thank you Maximum and Mastercard for the very insightful sharing session.

Event Programme

Panel of  Speakers

Olly Kim

Associate Research Director


Born in Korea, Olly moved to Singapore when she was 14 years old and graduated from Nanyang Technological University and a Master’s degree from Erasmus University Rotterdam. Olly joined Maximum to gain international experience and since then, she has flown all over the world to conduct Focus Group Discussions, Interviews and Workshops for clients in the United States, China, India, Vietnam, South Korea, Singapore, Belgium and Germany. She has worked on global EVP projects for Evonik, AGC, APL Logistics, and led research projects for Henkel, Prudential, Shell, Godiva, Fuji Xerox and more.

Emile Mac Gillavry



Emile Mac Gillavry has 19 years of experience in Employer Branding and Recruitment Marketing, working with many of the world’s leading companies, across Europe and Asia-Pacific. In 2007, he partnered with Ed Barzilaij to establish the Shanghai office. Emile was instrumental in building the office from the ground up, and in doing so not only established the first and leading employer branding and communications agency in China, but also became a highly respected brand himself. This has led to many invitations as a keynote speaker, where he has captivated audiences with his innovative solutions for clients such as Porsche, Deloitte, American Express, Deutsche Bank, Unilever, Johnson & Johnson, AstraZeneca, Roche, Bristol-Myers Squibb, Baidu, KFC, Pizza Hut, Starbucks, Philips and HTC. As part of the agency’s expansion and commitment to putting its top people where the opportunities lie, Emile relocated to Singapore in 2015 to bring his passion, experience and expertise to a wider client audience across Southeast Asia.

Sonya Rosendorff

Campus Lead, Global Talent Acquisition – APAC


Sonya is a seasoned professional working across regions and cities, in London, UK; Sydney, Australia and Singapore. Currently she is working at Mastercard in a newly created role as Regional Campus Lead for Asia Pacific for the past 1.5 years. She has previously been with the company for 5 years as a Global Talent Acquisition professional recruiting across the Asia Pacific region. This includes recruiting for new acquisitions and developing local, regional and global recruitment projects. Her main passion has been driving female gender diversity for the region, and creating digital & social media frameworks for recruitment.

Q&A Session with Early Talent


We are happy to have 3 Chinese early talent panelists who could join us to answer your questions on what works for them and to share their views on the current recruitment practices.

Kiya Cheng

Human Resources Manager
at Microsoft

Xu Ying

Summer Intern
at Amazon Web Services (AWS)

Victor Zitong, Sun

Product Manager
at Helm Asia


Gemma Hudson

Intern & Early Talent Acquisition Lead
for APJ at SAP


Posted in Events, Past Events.